![]() ![]() They are no more difficult than learning to track payroll, manage your inventory, and hire well.Īnd what about a “stay-at-home” Mom? She isn’t unemployed she may be the boss.ĭareth Colburn built a multi-million dollar business as a single parent working from home. Yes, you do have to set up online payments, update your website and your social media pages, and pay attention to keywords but these don’t involve higher mathematics. It’s called e-commerce but what do you call the people who start them?Īll businesses are somewhat “tech-enabled” now customers expect to find them, judge them, and do business with them online through websites or social media. Even if you aren’t Facebook, you can still be a successful, high-growth, tech-enabled business. Online marketing, especially social media, has created a whole new range of business opportunities, from curated shopping advice to global markets for handicrafts, that are internet-based but not technologically challenging.ĭon’t discount the value of non-tech, tech-enabled businesses. ![]() Those work-from-home entrepreneurs are what give “tech-enabled business” its new meaning. So “tech-enabled” no longer means geek-driven stay-at-home no longer means not gainfully employed. In fact, tech-enabled businesses are often e-commerce sites run by women working from home so they can be both CEOs and full-time moms. Tech-enabled used to refer to big data, cloud-based collaboration, and algorithm-driven enterprises, such as Facebook.Īnd stay-at-home moms were women who gave up their careers to devote themselves to childcare and the PTA. “Tech-enabled business,” like “stay-at-home” Mom, are terms that have taken on new meanings for entrepreneurs. New options require new definitions for entrepreneurs.
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